I refreshed Lancaster Distilleries’ spirit labels, creating a cohesive system across vodka, gin, rose geranium gin, and barrel-rested gin. Each label tells a story through Peanutbutter, the distillery’s beloved dog, capturing different moods throughout the day to give each spirit its own personality while maintaining brand cohesion.

Co-founder Leigh Lindsay appears on the back label to highlight the people behind the brand. Photography by Donovan Witmer and printing by Blue Label Packaging brought the designs to life with clarity and tactile quality.