I refreshed Lancaster Distilleries’ spirit labels, creating a cohesive system across vodka, gin, rose geranium gin, and barrel-rested gin. Each label features Peanutbutter, the distillery’s beloved dog, capturing different moods to give each spirit its own personality while maintaining brand cohesion. Co-founder Leigh Lindsay appears on the back label to highlight the people behind the brand, with photography by Donovan Witmer and printing by Blue Label Packaging.