Lazy Dog Beer Club, “Mad Science” Kit
I was commissioned by Lazy Dog Beer Club to illustrate and art direct their 15th themed release, Mad Science, which brought together four colleges from across the country with beer brewing programs. I created a bold, retro-inspired visual system with symbolic nods to each school and carried the concept from sketch to final packaging. At the client’s request, we also turned the artwork into a limited-edition screen print with Native Screen Print Co., extending the project beyond the label.